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Scenario: The client, a major Turkish call centre, wanted to reduce employee turnover and increase employee engagement. Solution: We created a web-based engagement survey to identify key issues affecting employee engagement and retention drivers and utilised proprietary software to capture and quantify qualitative survey responses. We segmented the employees and provided strategies for addressing the engagement and retention issues. A second survey clarified key issues and proposed initiatives that the client company could undertake, which employees could score for attractiveness. A tracking survey is planned every 6 months to measure the success of the selected initiatives. Outcome: The client has a clear set of ranked initiatives that they can implement to improve the employee experience and a deeper insight into what makes their employees tick. As a result of research, the organisation implemented a number of organisational changes based on our suggestions.
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